Day: May 8, 2018

Branding Is Multifactorial

Like so many other aspects of life, branding is easier said than done. It comes down to mastering a set of behaviors that are theoretically uncomplicated, but are also difficult to put into practice consistently. For instance, I wrote in Branding Is Simple, “‘It’s the relationship, stupid.’ Strong brands form strong relationships with customers. It’s that […]

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