Day: May 9, 2018

Branding Is Simple

Sometimes we need a quick reality check. Branding is simple. There’s a tendency to make branding complicated, but it’s not. To paraphrase James Carville, “It’s the relationship, stupid.” Strong brands form strong relationships with customers. It’s that simple. When your customers know your brand, like it, and trust it — they’ll choose it first. If […]

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Your Brand has a Shelf Life, and It’s Shorter than You Think

Every brand has a shelf life, and It’s getting shorter and shorter. Every three to seven years your brand needs a tune up, depending on the industry. Technology brands, for instance, change faster and more frequently than industrial brands. Regardless of the industry, we all face the pressure to evolve our brands to remain relevant. […]

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