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Brooks Brothers Turns 200 This Weekend

Before there was the Eiffel Tower, Big Ben, the Statue of Liberty, Grand Central Terminal, and the cities of Hollywood and Chicago, there was Brooks Brothers. Saturday, April 7, 2018, marks the 200th anniversary of America’s oldest retailer. Since opening its doors on April 7, 1818, in New York City, Brooks Brothers has grown from […]

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‘The Best or Nothing’: Mercedes-Benz Outlines Brand Transformation

Daimler is punching the accelerator to build its worldwide car-sales lead for the long term, and its modus operandi for that push is illustrated by a new US brand campaign for Mercedes-Benz. On Thursday, Daimler CEO Dieter Zetsche outlined why 2017 was the most successful year in the company’s history at its annual meeting in […]

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Credit Card Signatures No Longer Required in North America

Big changes are coming to the world of payments. Starting this month, most major credit card companies in the U.S. and Canada (including Visa, American Express, Mastercard) will no longer require customers to sign a receipt or bill to make a transaction. Not only will this speed up the checkout process (and improve the customer […]

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Putting the Customer First: Four Ways to Deliver Richer Experiences

The following article is by Jason Rushforth, Vice President & General Manager, Infor Customer Experience Suite. In virtually every industry and market, consumers and buyers call the shots. With more choice in vendors and greater visibility into pricing, consumers have fewer reasons to stay loyal to brands. This is why so many businesses are putting […]

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W Hotels Elevates CX with Fitness and Wellness Weekends

Now you can check in and work out, detox and ‘retox.’ W Hotels is launching FUEL Weekends—a menu of fitness and wellness experiences that aim to give guests all they need to “Detox. Retox. Repeat.” Kicking off at W Punta de Mita in Mexico in May and heading to W Verbier later this year, FUEL […]

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Louis Vuitton Releases IoT Luggage Tracker Powered by Sigfox

Louis Vuitton, the iconic luxury brand, and Sigfox, the leading IoT service provider, have more in common than being French and global. The companies today announced that they have partnered on a first-of-its-kind luggage tracking system that incorporates Sigfox’s Monarch geolocation service and technology in the Louis Vuitton Horizon luggage range. The Echo tracker, as the discreet […]

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How Brand Names Become Verbs

Category defining brands can become verbs: You don’t just search the internet, you google it. You ask for a Kleenex, not a tissue. You xerox your notes, versus making photocopies. These brands are so potent that they replaced the generic product names. But this leads me to a question. Why do some category defining brands […]

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Super 8 Redesign Inspires RoadM8 Concept Car

Highlighting more than $100 million in renovations at its hotels across North America, Super 8, the world’s largest economy hotel brand and trusted roadside companion, rolled into the 2018 New York International Auto Show with ROADM8—a play on “Roadmate” and the first concept car inspired by a hotel brand’s guestroom redesign. Designed to be the […]

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Tim Hortons Plays Up Canadian Roots in $700M Store Redesign

Can communal seating and charging outlets at Canadian maple tables woo more customers to linger at Canada’s coffee shop icon Tim Hortons? That’s the hope for owner Restaurant Brands International, which has revealed its new store design concept that it plans to roll out in Canada over the next four years. RBI (with franchise owners) is […]

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MINI Debuts Its First All-Electric Car at the New York Auto Show

Staging its world premiere at the New York International Auto Show (March 30 to April 8), MINI once again demonstrates its appetite for purely electric driving with a new take on an icon. The classic MINI Electric combines the historic look of the world’s favorite small car with groundbreaking drive technology for tomorrow’s urban mobility. […]

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